Digitalisation is rapidly lowering the barriers to entry across many industries, resulting in fierce competitive pressures that are forcing SMB’s and enterprises to rapidly differentiate themselves to enhance their competitive advantage.
To assist with innovation, businesses of all sizes are turning to technology; a critical tool that aims to improve efficiencies and productivity, whilst improving the overall customer experience.
However technology can be a catch 22; you know you need to get on top of it, but it’s expensive, it changes quickly, and if you are honest, you’re just not quite sure how to manage it.
With all these changes facing businesses, it’s no surprise that companies are turning their attention to Technology as a Subscription based services and solutions.
Subscribe, Revive, Survive
According to Zuora, 65 percent of Australia and New Zealand businesses plan to spend an average 5 year budget of $0.5M+ on deploying technology as a subscription.
In the new subscription based economy, businesses can pay a set subscription fee every month for a range of IT services and products whilst enjoying the following benefits:
1.Your equipment stays up-to-date
All computer and other tech equipment will eventually become obsolete. When you lease instead of buy, you have the option of upgrading once your agreement is up, for a newer, faster and shinier model.
2. You’ll have predictable monthly expenses
With a subscription based agreement, you’ll have a pre-determined monthly line item, which can help you budget more effectively. If you know in three months’ time that your technology/ capacity needs are about to change, you can easily scale up or down depending on your usage.
3. You pay nothing up front
Many small businesses struggle with cash flow and must keep their coffers as full as possible. Because subscription based technology rarely requires a down payment, you can acquire new equipment out of your Opex fund, without tapping into your much needed Capex.
4. You’re able to more easily keep up with your competitors
Subscription based goods and services can enable your business to acquire sophisticated and enterprise grade technology, such as cloud communications and voice over internet protocol (VoIP) phone systems, which might be otherwise unaffordable.
The result: You’re better able to keep up with your larger competitors without draining your financial resources.
5. You’ll get better service for your business
The traditional sales model was all about acquiring new customers, shipping commodities and billing for one-time transactions. But in this new era, it’s all about relationships. More and more customers are becoming subscribers because subscription experiences built around services meet consumers’ needs better than a static offering or single product.
With a managed service provider your solutions are fully supported post sale, so you needn’t worry about who to call if it breaks down, or needs to be maintained. It’s all part of the service!
More than you expect
Equipping your team with the right tools will reduce costs and help your business grow, but there’s a dangerous gulf between understanding this and making it happen.
Cash flow, limited IT resources and the difficulty of choosing the right solutions that will work with each other are three of the biggest barriers our customers face when it comes to investing in key office technology.
At CSG, we have spent 30 years breaking down barriers for our customers so they can stop focusing their energy on managing technology, and get back to managing their business.
With our Technology as a Subscription offerings covering print, communications, telephony, display, cloud and mobility, you’ll save time and money whilst equipping your business for the future.